Brooklyn, NY
Tommaso
Cremonini
Product Lead · HelloFresh
11 years of building at every magnitude, from founding startups to leading growth for global brands. I specialize in the grit of 0-to-1 and the high-stakes complexity of scaling global products for millions of users.
Core Competencies
What I do best
11 Years
Product Leadership↓
$350k+ Raised
Venture Building↓
200+ Tests
High-Velocity Growth↓
5-Country Teams
Distributed Leadership↓
2 New Ventures
Founder Background↓
6 Brands
Multi-Brand Integration↓
AI/ML
ML-Led Growth↓
Experience
Career
Transitioned from leading Reactivation to owning Global Activation across all six HelloFresh family brands, redefining success from pure conversions to settled conversions.
Grew consistently from +10% in 2022 to +22% in 2023 to +40% in 2024. Improved retention by 8% while reducing CAC through dynamic navigation and optimized meal selection.
Introduced the Taste Profile creation directly in the acquisition quiz, driving a measurable lift in conversion rate in 2025.
Shipped ML-led dynamic plan recommendations with funnel segmentation, increasing average order rate across the activation funnel.
Led the deprecation of the legacy system, consolidating onboarding and activation across three different tech stacks into a single platform, boosting feature velocity and reducing maintenance costs.
Joined as the third team member to launch the first European single-checkout platform, working directly with merchants and customers to bring it from idea to live product.
Built the product from zero to first transaction, scaling weekly volume from 1.6k€ to 350k€ in less than a year.
Led international expansion to France and Spain, onboarding over 150 e-commerce platforms.
Grew the team from 3 to 10+ people: product managers, integration engineers, designers, analysts, and CS.
Led the Growth Alliance team, committed to increasing new users and driving weekly content consumption across the e-learning platform.
Overhauled the onboarding funnel end-to-end, doubling the conversion rate from free trials to paying subscribers.
Engineered organic growth engines by optimizing user advocacy and referral mechanics. By redesigning sharing triggers and incentive structures, I turned a passive user base into a scalable acquisition channel through increased community engagement.
Drove higher visit frequency in the first month post-subscription, improving engagement and reducing early churn.
Started as project manager, then I became Product Manager of the Listing team, a cross-functional squad of 12 across Milan and Barcelona responsible for the ad-insertion funnel and listing search and discovery.
Redesigned the listing creation funnel, increasing overall CR by nearly 8 percentage points.
Boosted private listing volume through UX improvements and workflow optimizations.
Integrated the acquired startup Mistermatic into the Subito B2B ecosystem, creating a dedicated tool for professional car dealers and boosting the volume of private listings.
Pivoted from the original model to launch a ready-to-eat office meal subscription of cold and microwavable dishes delivered to corporations as a substitute for company canteens.
Signed partnerships with over 30 corporations across Turin and Milan.
Designed and scaled the food production line and delivery strategy to reach daily volume.
Opened two distribution centers and reached near-€400K ARR in the first year of operations.
Founded the first Michelin-starred delivery service in Italy. Selected by JustEat for their first Corporate Venture Capital Program as one of the Top 5 food startups worldwide.
Raised pre-seed capital and led the business from concept to market, building a team of 10+ people.
Delivered over 30,000 premium Michelin-starred meals, proving the model at scale.
Selected as one of the top 5 food startups worldwide by JustEat's Corporate Venture Capital Program in London.
Kind Words
What people say
“Tommaso led Product in my team when I joined Subito and guided us to a spectacular success in a huge, high-impact and high-visibility rebuild of our key public-facing pages, and a rebrand at the same time! He has a great mind for user-focused product development and is all about delivering value.”
Daniel Arthur Gallagher
Lead Engineer · Klarna
“Tommaso is a high-impact product leader who balances relentless execution with deep integrity. He excels at driving complex projects forward by proactively aligning stakeholders and maintaining transparent communication. While he brings sharp, intelligent ideas to funnel optimization, he remains genuinely curious about others perspectives to ensure the strongest collective outcome. His extreme ownership and reliability build immense trust, making him an invaluable asset to any team.”
Sofie Migliorisi
AD Strategic Product Development · Factor
“Tommy is a strategic product leader who delivers high-impact results across complex, cross-functional initiatives. He demonstrates deep customer centricity by leveraging personalization to drive significant improvements in net activations and conversion rates. With a talent for navigating stakeholder alignment and a focus on speed and agility, he consistently exceeds strategic goals across diverse domains and brands.”
Zafer Zeren
Staff Product Analyst · HelloFresh
If you'd like to add a testimonial, please reach out to me on LinkedIn!
About
A bit about me
For the past 11 years, I’ve lived at the intersection of building products and chasing the perfect meal. My career started in Italy, where I launched two food-tech startups right out of university—a move fueled by a lifelong obsession with the culinary world. Since then, I’ve helped scale products from two-person teams to global brands, specializing in the "0-to-1" phase where growth and retention are won or lost.
When I’m not in product mode, I’m likely planning my next trip around a specific menu. I choose my travel destinations based on the food I want to try, exploring restaurant scenes globally to find those rare spots that deserve a spotlight. This passion has recently evolved into a few side projects aimed at helping others discover the best hidden gems in NYC and beyond.
To stay balanced, I run. Since moving to New York, I’ve surprisingly found my stride as a long-distance runner. While I’m now a regular at half marathons to disconnect from the screen, my first sporting love will always be the track. I grew up go-karting in Italy, and that childhood love for engines, racing, and high-speed competition is still a core part of who I am.
Currently
HelloFresh
Product Lead, Global Activation
Education
Politecnico di Torino
M.Sc. Engineering Management
Location
100S 9th Street, Brooklyn, New York